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10:03 PM / Thursday December 1, 2022

12 Jan 2018

LeBron James, Diddy join criticism of H&M over sweater ad

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January 12, 2018 Category: Week In Review Posted by:

ABOVE PHOTO:  An undated photo of an advertISEMENT for a hoodie by H&M. Clothing giant H&M has apologized Monday, Jan. 8, 2017, and removed an advertising image of a black model in a sweatshirt with the words “Coolest monkey in the jungle.’’ The brand removed the image, but kept in place other designs modeled by white children. (H&M via AP)  (Associated Press)

 

Associated Press

LONDON — NBA star LeBron James, rapper Diddy and other artists have responded with outrage to an advertising image by retailer H&M showing a Black child in a sweatshirt with the words “Coolest monkey in the jungle.”

The retailer has apologized and removed the image, but not before the ad was widely challenged Tuesday on social media as being racist and inappropriate.

James posted a refreshed image showing the model wearing a crown. Diddy posted an image with a sweatshirt revised to read “Coolest king in the world.”

Singer The Weeknd, who has a clothing line at the retailer, says he was “shocked and embarrassed” by the photo and that he would end his ties with the company.

The Swedish-based company says it is sorry the image was taken.

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