Image

1:00 AM / Sunday March 7, 2021

2 Jan 2020

Entrepreneur launches online fashion marketplace to connect Black designers with consumers, promises no “blackface”

  • Facebook
  • Twitter
January 2, 2020 Category: Style Posted by:

ABOVE PHOTO: Nia Noceta, founder of BlackHaute.com

Blacknews.com

Image

Digital marketing expert and serial entrepreneur, Nia Noceta, has launched BlackHaute.com,  “The Black fashion marketplace.” The site is dedicated to making it easier than ever to support Black fashion designers and brands. 

It is the first, and only, site to exclusively showcase Black fashion designers, giving consumers direct access to the designers and brands that are often the first to translate urban style into international fashion trends.

The international fashion industry produces an estimated $2 trillion in revenue each year. And despite being recognized as loyal, profitable consumers of the fashion industry, many Blacks have felt stung when some of the most popular brands have made racist, or at least racially insensitive, marketing or design blunders.

“We spend a greater percentage of our income on fashion than anybody else, and we’re very vocal about the brands we love — that’s free marketing,” Noceta said. “So, yes, it feels like a betrayal and disrespect when these brands don’t appreciate us, and, in fact, insult us. I promise, there will be no “blackface” designs on this site.”

“After the last fashion brand boycott (of Gucci) earlier this year, I just felt like there had to be something else we could do,” she continued. “Something more proactive than being outraged after the fact. I created BlackHaute.com to connect us with the designers and brands that appreciate our business… before we threaten to take it away.”

BlackHaute.com has quickly gathered an enthusiastic following, and seems poised for even greater growth in 2020.

 “The support has been great, and it’s coming from every race and ethnicity,” Noceta said. “I’m humbled and excited by the momentum.” 

With an extensive background in digital marketing, and zeal for entrepreneurship, Noceta appears to be the ideal person to have launched a platform dedicated to giving much-needed exposure to Black designers and Black-owned fashion brands.

“I know first-hand that a great product can die from obscurity,” she said. “Without exposure, many of these talented designers will be out of business. Marketing is critical for any business, and a business is exactly what these designers are running — many times, alone and on a limited budget. There’s not a lot left over for marketing. BlackHaute.com is their marketing department.”

This emphasis on growing broad market support to Black fashion designers is unique in the sprawling world of fashion. And if reports about the disproportionate influence Black culture has on popular culture, relative to their population, then broad market support is certainly what these Black stylemakers’ work deserves.

Black designers have the opportunity to showcase their work at BlackHaute.com by simply registering for a designer account on the site and uploading pictures and details about their creations. The process is quite simple and can be done on any device, even a phone. The process is even more simpler for consumers; just visit the site and shop!

For more information, visit www.BlackHaute.com

Or follow the site’s social media pages at: Facebook (@blackhaute) and Instagram (@shopblackhaute).

  • Facebook
  • Twitter

Leave a Comment

Recent News

Local

Students to return to Philadelphia Public Schools on rolling schedule beginning March 8

March 5, 2021

Tweet Share Pin Email The City of Philadelphia, the Philadelphia School District and union officials have announced...

Entertainment

‘Nomadland,’ ‘Borat’ win at a socially distant Golden Globes

March 5, 2021

Tweet Share Pin Email ABOVE PHOTO: Chadwick Boseman, Andra Day  and Daniel Kaluuya. Chadwick Boseman wins posthumous...

Seniors

Five fun ways to keep your cat entertained at home

March 5, 2021

Tweet Share Pin Email BPT Thanks to the pandemic, many people have gone from working in an...

Color Of Money

Guest Commentary: Raising the minimum wage is good business

March 5, 2021

Tweet Share Pin Email ABOVE PHOTO: A unknown person holding a sign for the raise of minimum...

Seniors

Five fun ways to keep your cat entertained at home

March 5, 2021

Tweet Share Pin Email BPT Thanks to the pandemic, many people have gone from working in an...

Horoscopes

SUNscopes for the week of March 7, 2021

March 5, 2021

Tweet Share Pin Email All Signs: Neptune is the planet of dreams, inspiration and imagination as well...

The Philadelphia Sunday Sun Staff