Image

10:51 PM / Wednesday September 28, 2022

29 Apr 2020

Gamechanger: NCAA board supports name, image and likeness compensation for college athletes

  • Facebook
  • Twitter
April 29, 2020 Category: Sports Posted by:

By Ralph D. Russo

The NCAA announced Wednesday that its Board of Governors supports a plan that gives athletes the ability to cash in on their names, images and likenesses as never before and without involvement from the association, schools or conferences.

The NCAA is moving forward with the plan to allow college athletes to earn money for endorsements and a host of other activities involving personal appearances and social media.

Ohio State President and board chairman Michael Drake called it an “unprecedented” move by the NCAA.

The next step is for membership to draft legislation by Oct. 30. A formal vote will be taken by schools at the next convention in January and new rules will go into effect no later than the 2021-22 academic year.

“NCAA membership schools have embraced very real change,” NCAA President Emmert said in a conference call with reporters Wednesday.

Image

The nation’s largest governing body for college sports said it will still seek a federal law to keep individual states from passing their owns laws on compensation for college athletes.

The board on Monday and Tuesday reviewed detailed recommendations put forth by a working group led by Ohio State athletic director Gene Smith and Big East Commissioner Val Ackerman. The recommendations took an aggressive approach, opening the door for athletes to make money on everything from autograph signings and memorabilia sales to signing endorsement deals with companies large and small.

College athletes will not be allowed to use their schools’ logos or markings in any sponsorship deals, but they will be permitted to use agent representation in making any deals.

Smith said there will be “guardrails” in place to ensure athletes are being compensated at an appropriate rate for their services and there will be consequences for athletes who do not meet disclosure requirements.

Payments to athletes will not be permitted to be used as recruiting inducements to high school athletes.

The need for change was sped up by pressure from state lawmakers. California was first to pass a bill into law that would make it illegal for NCAA schools to prohibit college athletes from making money on endorsements, social media advertising and other activities tied to name, image and likeness.

Dozens of states have followed California’s lead, some more aggressively than others. California’s law does not go into effect until 2023 while a Florida bill awaiting the governor’s signature would go into effect July 2021.

“It’s clear we need Congress’ help in all of this,” Emmert said.

NCAA leaders have already been engaged with federal lawmakers.

The working group was put together about a year ago, but its work kicked into high gear since the NCAA convention in January.

  • Facebook
  • Twitter

Leave a Comment

Recent News

Stateside

Mail ballot fight persists in key states, sure to slow count

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Processed mail-in ballots are seen at the Chester County Voter Services...

Health

Wolf administration recognizes Suicide Prevention Awareness Month

September 23, 2022

Tweet Share Pin Email HARRISBURG, Pa. — Leadership from multiple state agencies joined advocates from Prevent Suicide...

Seniors

Art program helps people living with dementia

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Sylvia M. paints a colorful pattern at an “ARTZ in the...

Color Of Money

EXPLAINER: How the strong U.S. dollar can affect everyone

September 23, 2022

Tweet Share Pin Email By Stan Choe ASSOCIATED PRESS  NEW YORK — The buck isn’t stopping. The...

Go With The-Flo

Roz Nixon visits with Lillias White to see her debut in the current Broadway hit “Hadestown”

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Roz Nixon and Lillias White By Flo Anthony Curtis “50 Cent”...

Food And Beverage

What’s Cookin’? Roasted Curried Cauliflower

September 23, 2022

Tweet Share Pin Email Tweet Share Pin Email Related Posts What’s Cookin’? Garlic “Butter” Mushrooms and Cauliflower...

The Philadelphia Sunday Sun Staff