4:53 AM / Wednesday September 30, 2020

11 Aug 2013

PNC pledges $1 million to extend Arts Alive program

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August 11, 2013 Category: Local Posted by:

Philadelphia visual and performing arts organizations can apply for funding


PNC announced last week that it is extending by $1 million its PNC Arts Alive! program, designed to help arts organizations in Greater Philadelphia and Southern New Jersey expand and engage audiences.  


Since its launch in 2009, Arts Alive has provided $5 million over five years to support more than 120 arts programs and 55 organizations through funding delivered by the PNC Foundation, which receives its principal funding from The PNC Financial Services Group (NYSE: PNC).  PNC Arts Alive has supported new exhibitions and festivals, pop-up theater and music performances, mobile arts vans, family arts programs and more throughout the region.  


Delaware County visual and performing arts organizations are invited to apply for grants beginning on Sept. 9, 2013.  The program’s extension provides $1 million in funding for programs that run June 1, 2014 through Dec. 31, 2015.  Details on how to apply and programs supported by the grants are available at  



“Extending PNC Arts Alive will ensure that we maintain a vibrant and accessible arts scene throughout our region,” said Bill Mills, PNC regional president for Philadelphia and Southern New Jersey. “Over the past five years, we have seen Arts Alive enable more access to programs, create jobs and generate additional revenue for arts organizations. Hundreds of thousands of people have enjoyed the arts as a result of Arts Alive, which is precicely the impact we sought when the program launched and now it can expand even further.”


Recognizing the impact of Arts Alive, PNC was recently named the 2013 Best Businesses Partnering with the Arts in America by the nationally reknowned Business Council for the Arts. Each year, Americans for the Arts, through the Business Committee for the Arts, recognizes companies for exceptional commitment to the arts through grants, local partnerships, volunteer programs, matching gifts, sponsorships and board membership.


“PNC Arts Alive is a smart investment in the health and economic vitality of the region. These grants support artists and organizations that are hard at work revitalizing our communities, educating our youth and improving the quality of life for the residents of our region,” said Michael Norris, interim executive director of the Greater Philadelphia Cultural Alliance. 


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