The Philadelphia 2016 Host Committee for the Democratic National Convention announced last week that the United States Library of Congress has selected the organization’s website and social media channels for inclusion in the Library’s public policy web archives.
Host Committee Director of Digital and Social, Annie Heckenberger, a Vice President/Group Director, Brand Communications Strategy at Digitas Health LifeBrands on executive loan, managed the Host Committee’s website and each of the organization’s social channels for over a year. Across all platforms, the goal of these assets was to act as a clearinghouse source of unique information about Philadelphia that would be attractive to delegates and visitors coming to the city for the Convention, as well as offer the latest news and updates on Host Committee efforts.
“Our goal across platforms was to create an authentic, cosmopolitan voice that told interesting stories about Philadelphia, Philadelphians and the Host Committee, targeting locals who wanted to stay informed about our projects as well as Convention guests who wanted to learn about Philadelphia before their arrival,” said Annie Heckenberger, Director of Digital and Social for the Philadelphia 2016 Host Committee. “I am honored that the Library of Congress will preserve this content in its archives and thank all of our social media volunteers, followers, and website visitors for using our channels and amplifying our efforts.”
“Our website and social channels were robust, informative, and interesting, thanks to the excellent work of our Digital and Social Director, Annie Heckenberger,” said Kevin Washo, Executive Director of the Philadelphia 2016 Host Committee. “I am thrilled her digital and social team’s hard work will be archived by the Library of Congress and hope future host committees review that content as they approach their own online and social presences. I would also like to thank Digitas Health for allowing Annie to spend so much time working with the Host Committee – she was an invaluable member of the team.”
Included in the collection that will be archived by the Library of Congress are:
The Host Committee website, phldnc.com, which includes more than 60 blog posts penned by more than 30 bloggers.
Facebook (@Philadelphia 2016) provides stories about and photos of different aspects of Philadelphia as well as news stories about the Host Committee.
Flickr shows photos of all Host Committee events and activities over the last year, including photos from the Convention itself.
Twitter (@PHLDNC2016) provides stories about and photos of different aspects of Philadelphia as well as news stories about the Host Committee.
Instagram (@PHLDNC2016) provides unique photos taken by Host Committee staff and volunteers; photos donated by Visit Philadelphia, and guest photographers showcasing scenes and iconic locations across Philadelphia neighborhoods, including parts of a special series featuring local business owners.
YouTube offers the Host Committee’s unique “Philly Welcomes You” video series; a series featuring local business owners; and “Philadelphia in 360” virtual reality anthem.
Pinterest (Philadelphia 2016 Host Committee), features official Philadelphia 2016 Host Committee merchandise.
Spotify (@PHLDNC2016) provides fun playlists by local artists and Philadelphia-themed songs.
Snapchat (@PHLDNC2016) told stories about Philadelphia, local residents, and special Host Committee initiatives as they were occurring.
With the end of the Convention and shutdown of the Philadelphia 2016 Host Committee, these social channels and website were to be closed down. Now that they will be archived with the Library of Congress, however, much of that content and work will be preserved for decades to come.