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7:05 PM / Friday June 18, 2021

21 Dec 2018

Michael A. Rashid named Chief Executive Officer of the Philadelphia Juneteenth Parade and Musicfest

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December 21, 2018 Category: Local Posted by:

ABOVE PHOTO: Michael A. Rashid

Dating back to June 19, 1865, Juneteenth is the oldest celebration commemorating the ending of slavery in the United States. The Philadelphia Juneteenth Parade and Musicfest, produced by the Pennsylvania Juneteenth Initiative, is a huge annual celebration attended by thousands.  The event joins people together to have fun, embrace African and African American culture and history, and continue the tradition of higher education, self empowerment and self determination.

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Rashid is the former CEO of AmeriHealth Caritas, a national leader in Medicaid managed care and other healthcare solutions. He holds a Master of Business Administration in finance from the Harvard Business School and a Bachelor of Science in marketing from the University of Southern California. A proven and savvy business leader, Rashid brings over 30 years of executive management experience to Philadelphia Juneteenth providing the direction needed for the organization to expand its capacity.

A number of notable Philadelphia leaders have volunteered to serve on the 2019 Philadelphia Juneteenth Host Committee including, Councilwoman Jannie L. Blackwell; State Sens. Vincent Hughes and Sharif Street, James Burnett, West Philadelphia Financial Services; Romona Riscoe Benson, executive director, PECO Corporate Relations; Sharmain Matlock-Turner, president & CEO, Urban Affairs Coalition; Atif Bostic, president, UpLift Solutions; Tomika McFadden, CEO, Pennsylvania Care Associates; Attorney Robert L. Archie, partner, Duane Morris; Greg Lyles, regional development director, United Negro College Fund; Steven Scott Bradley, president & CEO, Bradley & Bradley Associates; Gregorio Cojulun, president, Malcolm X Park, and Tempest Carter, The Enterprise Center’s 52nd Street business manager.

The 2018 Juneteenth Parade, which was televised on ABC to over 60,000 viewers, drew over 1,500 participants, 20 floats and approximately 10,000 attendees. Those numbers are expected to double for 2019 as they move the 2019 parade route from downtown Philadelphia to the Historic 52nd Street in West Philadelphia in an effort to increase attendance and economically benefit community-based businesses. 

On Saturday, June 22, 2019, the  Fourth Annual Juneteenth Parade and MusicFest will begin with an “Honor Our Ancestors” breakfast at the historic Belmont Mansion. The parade will then step off at 52nd and Jefferson Streets, move south on 52nd Street and end with a festival at Malcolm X Park (52nd and Pine) where the official renaming ceremony of 52nd Street to Muhammad Ali Way will take place. Local and national celebrities are expected to be present and, once again, the parade will be televised.

To learn more about the 2019 Juneteenth Parade and MusicFest, please visit www.juneteenthphilly.org or call (267) 225-3108.

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