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6 Feb 2010

Comcast celebrates Black History Month with launch of Black Cinema On Demand

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February 6, 2010 Category: Local Posted by:

Comcast Corporation, one of the nation’s leading providers of entertainment, information and communication products and services, announced last weeks launch of Black Cinema On Demand, a new monthly video-on-demand offering dedicated to the celebration of black films, filmmakers and actors past and present. This month, Black Cinema On Demand joins special programming to honor the rich history of African Americans during Black History Month.


“We are proud to launch Black Cinema On Demand, an offering that spotlights the best in African American movies and documentaries,” said Payne Brown, Vice President of Strategic Initiatives for Comcast. “The African American community has played a vital role in our nation’s history and made significant contributions to our entertainment and music, and we are delighted to bring this content to the thousands of communities we serve every day.”


“Through its On Demand programming, Comcast is bringing important programming that highlights the history and culture of African Americans to millions of people around the country,” said Marc H. Morial, President and CEO of the National Urban League. “The National Urban League recognizes Comcast for its commitment to enriching the lives of African Americans across the country – this month, and throughout the year.”


With the launch of Black Cinema On Demand, Comcast will feature new films every month that focus on the wide range of experiences, accomplishments and the culture of African Americans through film. Black Cinema On Demand can be found under “Movies” > “Movie Collections” > “Black Cinema.” Films available this month include:

· Amistad

· Antwone Fisher

· Brown Sugar

· Do the Right Thing

· Facing Ali

· Good Hair

· How Stella Got Her Groove Back

· Malcolm X

· More Than a Game

· Ray

· The Best Man

· The Color Purple

· Tyler Perry’s Daddy’s Little Girls

· Tyler Perry’s I Can Do Bad all by Myself


In addition, throughout the month of February, Comcast On Demand customers will have access to a number of programs from Discovery, BET, VH1, History Channel, Biography Channel, Lifetime, CNN and more, and music videos that celebrate Black History Month.


All Black History Month programming can be found On Demand under “Top Picks” > “Black History.”


Black History Month programming highlights include:


– Roots Miniseries: Includes the entire award-winning, eye-opening television miniseries that follows the plight of an African man who is captured and forced into slavery during the 18th century.
– CNN’s Black Men in the Age of President Obama: This special takes a look at the growing number of black men across the nation who have been inspired by Obama.
– Sundance Channel’s Brick City: This provocative five-part documentary series captures the daily drama of Newark, New Jersey as it strives to become a better, safer, stronger community, and was created and directed by award-winning filmmakers Mark Benjamin and Marc Levin.



Comcast has had a longstanding commitment to diversity since its founding more than 45 years ago and focuses its efforts in four key areas: attracting and retaining a multicultural workforce, developing a diverse supplier group, offering a wide selection of multicultural programming and pledging significant community investments.

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