Image

6:53 AM / Friday July 1, 2022

14 Jan 2013

Backstage Pass: Michael Baisden out at WDAS

  • Facebook
  • Twitter
January 14, 2013 Category: Local Posted by:

By Kiarra Solomon

 

For those of you who have not already noticed, long time syndicated radio host Michael Baisden is no longer on the air on WDAS 105.3 FM. Baisden had been on the air in Philadelphia for many years, however, Clear Channel made a decision to go in a different direction with their afternoon programming. While ‘The Michael Baisden Show’ was on the air in Philadelphia, Clear Channel consistently beat the competition by at least 10 points in Arbitron ratings.

 

Earlier this week, Clear Channel officially announced an opening for their midday time slot. In the meantime, longtime WDAS on-air personality Mimi Brown will be holding down the afternoon drive.

 

On Monday, January 7, 2013, Baisden posted a letter to his fans on Facebook stating that “there seems to be a disturbing trend in urban radio to opt to give the Black community less information about what’s going on in our community, even when my program is competitive, and in some cases winning in its time slot.” Baisden continued that he didn’t “blame the radio networks that remove (his) program; (he) blames us as a community,” and asks “is this in our best interests?” (You can read the complete letter on his Facebook page.)

Image

 

While Baisden’s show is important to maintaining Black voices in radio, it is important to note that syndicated radio as a whole has continued to destroy local radio by only addressing nationwide issues, as opposed to Black Radio of the past that addressed local issues and was an integral part of the community. Let us not forget that Baisden is paid based on the amount of markets he is in. That is not to say that his letter to fans was not genuine and that his concern is not real. However, we must keep in mind that every market that Baisden (or any other syndicated radio show) is aired in, fills a position that could be held by an up and coming or local radio talent.

 

A few questions remain, mainly, who will replace the ‘Michael Baisden Show’? The last time Clear Channel suddenly got rid of a longtime personality they flew someone in from Florida to fill the spot (Cappuchino who replaced Shamara). Will they fill the slot with someone listeners already know and love, or will they be introduced to new talent? One important note that Baisden made in his letter to fans is that radio is an advertising business first, and a people business second. And a multi-million dollar corporation like Clear Channel is certainly looking to increase ratings and revenue with this move.

  • Facebook
  • Twitter

Leave a Comment

Recent News

Stateside

Testimony: Trump fought security official for control of the presidential SUV on Jan. 6, demanded to be taken the Capitol as the insurrection began

June 28, 2022

Tweet Share Pin Email WASHINGTON (AP) — Donald Trump rebuffed his own security’s warnings about armed protesters...

Commentary

Guest Commentary
Solutions, not excuses; People are dying every day

June 25, 2022

Tweet Share Pin Email Above photo: FRIENDS AND MEMBERS OF THE MOTHER BETHEL AFRICAN METHODIST EPISCOPAL CHURCH...

Education

Community College of Philadelphia to pay off $1.4 million in outstanding student account balances

June 17, 2022

Tweet Share Pin Email Community College of Philadelphia announced that it will pay off more than $1.4...

Color Of Money

Americans still have financial goals, just not sure how they will reach them

June 24, 2022

Tweet Share Pin Email BPT If you have a vision for where you’d like to be financially...

Politics

Takeaways: Trump’s mind ‘made up’ on fraud ahead of Jan. 6

June 17, 2022

Tweet Share Pin Email ABOVE PHOTO: A video exhibit plays as the House select committee investigating the...

Go With The-Flo

Sherri Shepherd’s talk show, “Sherri,” to air in place of former “The Wendy Williams Show”

June 17, 2022

Tweet Share Pin Email ABOVE PHOTO: Sherri Shepherd (Photo: s_bukley / Shutterstock) By Flo Anthony After 13...

The Philadelphia Sunday Sun Staff