Workshop Series Help Ensure Area Businesses are Searchable in Time for the Convention
PHILADELPHIA, PA – The Democratic National Convention Committee (DNCC) and Google have just announced a partnership to help greater Philadelphia region small businesses increase their online presence to attract potential consumers in time for the Convention. According to Google, “While 97% of Internet users look online for local products and services, 56% of Pennsylvania small businesses have no website.” Nowadays almost every business needs to be online. The 2016 Democratic National Convention, to be held in July at Philadelphia’s Wells Fargo Center, presents a ripe opportunity for local businesses to increase and expand their online presence.
“Businesses that are online are expected to grow almost twice as fast and hire twice as many employees as businesses that are offline,” said DNCC CEO Rev. Leah D. Daughtry. “Getting Pennsylvania small businesses online will not only make these businesses searchable during Convention week, it will help them grow their businesses even after the Convention is over.”
“Google is proud to work with the Democratic National Convention Committee to help Philadelphia’s small businesses grow,” said Melissa Nitti, Manager of Public Affairs for Google. “Every day, people use their smartphones and computers to search for local businesses, and we want to make the process of showing up online free and simple. Big events like the Democratic National Convention offer local businesses more opportunities to attract customers, so we look forward to sharing simple tools and tips with Philadelphia’s inspiring community of small businesses.”
When businesses get online, it makes them more searchable, and has many positive results for consumer and small business owners alike. Since 2011, Google has helped more than 327,000 businesses get online across the United States. Getting more local small businesses online could potentially fuel the region’s economy especially leading up to and during Convention week.
Small businesses are generally behind the curve when it comes to showing up online, according to Google. Four in five consumers use search engines to find information about local businesses, but less than half of US small businesses actually have a website and only 37% have claimed or updated their business information on a search engine.
The workshop series will launch in January. Interested local Philadelphia region business owners will soon be able to register for upcoming workshops in their area.
The Democratic National Convention, to be held at Wells Fargo Center from July 25-28, 2016 is expected to attract about 50,000 visitors, including 20,000 members of the media.