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9 Sep 2012

Viola Davis and Maggie Gyllenhaal star in ”Won’t Back Down,” an inspiring new drama about parents and teachers fighting for their children’s school

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September 9, 2012 Category: Entertainment Posted by:

ABOVE PHOTO: Maggie Gyllenhaal, Rosie Perez and Viola Davis star as concerned parents and teachers fighting for their embattled school in “Won’t Back Down.”


Maggie Gyllenhaal and Viola Davis play two women, who will stop at nothing to transform their children’s failing inner city school. Facing a powerful and entrenched bureaucracy, they risk everything to make a difference in the education and future of their children. The film is inspired by the work of dedicated parents, teachers and advocates across the country. Also starring in the movie are Rosie Perez, Bill Nunn, Holly Hunter, Marianne Jean-Baptiste, Ving Rhames and Lance Reddick.


Once in a great while, a film is made that combines honest, emotional drama with a genuine sense of purpose. Putting aside partisan divides and political agendas, Won’t Back Down takes a raw and unflinching look at the current state of our country’s education system, and provides an optimistic and actionable point of view for parents, teachers, and community activists alike.


The film is not only an emotionally moving and incredibly entertaining drama made by world-class actors and filmmakers, it is also an opportunity to put this conversation about the importance of education front and center. In our classrooms, in our homes, in local, statewide and national government, it is a chance to facilitate honest conversation, promote constructive and meaningful activism, and do our part as individuals to secure a better future for our kids. Won’t Back Down is the type of film that inspires people to ACT.


In order to truly transform our children’s future for the better, it’s incredibly important for as many people to see Won’t Back Down as possible, so that the real problems facing our schools, teachers, and children can be brought to light. So that people can see that something can be done to make it better. And so they are inspired to act, and are given a roadmap to change.


In the following pages you will find detailed information on how to incorporate the film and its’ messaging into your organization’s existing activities and communication. The ultimate goal is to drive your members and their friends to see Won’t Back Down in the movie theater, so the conversation can continue and regular people can be inspired to stand up, speak out, and fight for something better.


Won’t Back Down opens in theaters everywhere on September 28, 2012.


“SPREAD THE WORD”– support the film “Won’t Back Down” and the pro-education movement!


As an individual or leader of a non-profit or other organization, there are many ways to support Won’t Back Down and the pro-education movement it supports. Most important is to get as many people to see Won’t Back Down in the theaters as we can. It is truly the most effective way to show support for a cause we all stand behind… the importance of our children’s education.


Listed below are a few simple ways an individual or an organization can help:


  • “Like” the official Won’t Back Down Facebook Page, and encourage all your friends and colleagues to like it too!
  • Link to the Won’t Back Down Facebook page on your personal blog or web page.
  • Link to the Won’t Back Down Facebook page on your organization’s official web site.


Use the movie’s trailer, scenes, and interviews, all found in the Won’t Back Down tool kit on your organization’s official web site.


Print mini-poster to give out to your members at meetings and screenings.


Mobilizing members of your community and your organization’s members to see the film is extremely helpful. In addition to spreading the word, you can work with our Group Sales department to organize a dedicated showing for your organization.


Examples of group theater buy-out opportunities include:


PTA groups

Community “block party” events

Teachers groups

Non-profit member screenings

Church events

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