Image

11:22 PM / Friday April 16, 2021

7 Apr 2017

Once struggling Black-owned doll company now sells about 9,000 “Queens” and “Princesses” a month

  • Facebook
  • Twitter
April 7, 2017 Category: Diaspora Posted by:

ABOVE PHOTO:  Taofick Okoya, founder of Queens of Africa dolls

 

blacknews.com

“Queens of Africa” is Nigeria’s first major line of fashion dolls created by local entrepreneur, Taofick Okoya. The company is so successful that they sell around 9,000 dolls each month.

A slow beginning

When Okoya started his company back in 2011, it was a slow beginning. It didn’t catch on in Nigeria as quickly as he would have liked. There was a greater demand with international audiences, so Okoya knew he had to increase production in order to export. He keeps a basic staff of 15 to cover normal orders, but increases his staff when needed to 50 in order to accommodate larger orders.

More than just a doll

The dolls are literally called ‘Queens of Africa’ and ‘Naija Princesses’, and the uniqueness of the toys is the social impact they have on children. It was Okoya’s goal to create a product that had a sense of value and a positive impact on African children. The dolls teach them pride in their culture. Okoya considers himself a social entrepreneur because his dolls are not about the money but the way it impacts lives.

Image

International demand

Okoya made the dolls affordable so he could sell them to low-income people. That was important to him. His future goal is to expand worldwide and sell the dolls not only in Nigeria and Africa but internationally. He believes the dolls will continue to have a positive psychological impact on children around the world.

The ‘Queens of Africa’ dolls, his premier line, are named after distinct Nigerian tribes. They include Nneka (Igbo), Azeezah (Hausa) and Wuraola (Yoruba). The ‘Naija Princesses’ include Chinyere, Aisha, and Temilola.

For more details and/or to purchase a doll, visit www.queensofafricadolls.com/ or follow them on Facebook at www.facebook.com/queensofafricablackdolls

  • Facebook
  • Twitter

Leave a Comment

Recent News

Sports

Up and coming fighter overdue for a title

April 15, 2021

Tweet Share Pin Email ABOVE PHOTO: Jaron “Boots” Ennis Jaron “Boots” Ennis is showing everyone that it’s...

Go With The-Flo

Madonna purchased The Weeknd’s estate in the Hidden Hills neighborhood of Los Angeles for $19.3 million

April 15, 2021

Tweet Share Pin Email ABOVE PHOTO: The Weeknd   (Photo: Shutterstock) By Florence Anthony After the lights...

Politics

Biden orders gun control actions — but they show his limits

April 15, 2021

Tweet Share Pin Email ABOVE PHOTO: President Joe Biden, accompanied by Vice President Kamala Harris, and Attorney...

Diaspora

More volcanic eruptions on Caribbean island of St. Vincent

April 15, 2021

Tweet Share Pin Email ABOVE PHOTO: A woman and a girl walk wearing protective head coverings walk...

Food And Beverage

What’s Cooking? Pea pesto pasta with sun-dried tomatoes & arugula

April 16, 2021

Tweet Share Pin Email Tweet Share Pin Email Related Posts Pasta meets sauce: secrets to the perfect...

Color Of Money

Five key money moves to consider when transitioning out of the military

April 15, 2021

Tweet Share Pin Email BPT Each year, approximately 200,000 men and women transition from the U.S. military...

The Philadelphia Sunday Sun Staff