7:10 AM / Friday July 1, 2022

18 Aug 2017

The Cultural Coach: Hate is best confronted by brave family members and friends

  • Facebook
  • Twitter
August 18, 2017 Category: Commentary Posted by:

Linda Wallace

By Linda Wallace

Dear Cultural Coach:

You write often about the need for good communication skills. How do you handle a college-educated friend who has never learned how to communicate effectively? He is racist and sexist; given the weekend’s events in Charlottesville, Va., I want to have more productive conversations with him, but I am tired of acting like the political correctness police. How do you deal with an educated person who thinks everyone else is the problem?

Dear Reader:

Some people believe they have all the wisdom required for a successful life. Some of them have college degrees, and others don’t. Of course, a truly educated person is one who recognizes the need for lifelong learning.

Many of the skills I rely on the most are self-taught — using and fixing my laptop computer, cultural communication and citizenship support skills such as acceptance and forgiveness.  That is a positive reflection on the teachers who taught me how to learn and how to distinguish fact from fiction.


It is a tall order to help a friend who is racist, although it is not impossible. I have met a number of people over the years who said racism was ingrained in them, but they managed still to break free. In many cases, the change occurred because a respected friend or family member continuously raised questions that challenged their beliefs  My coaching team offers a few techniques that may help:

When your friend makes an outrageous statement, don’t remain silent or let it go. Use an affirmative reaction policy by testing one or more of the following comments: “When you use words that hurt others, it is harder for me to listen to you.” Or, “Sometimes you use hurtful words that make it difficult for me to be around you and to understand your concerns. I want to find common ground so we can learn from each other, but first, we need to set communication boundaries.”

Share your communication mishaps with your friend and discuss the lessons learned. After a while, ask your friend to share his communication mishaps with you so both of you can learn and grow together.

Provide spontaneous coaching during casual conversations with your friend. The most effective sharing occurs when stress levels and tensions are low, and people feel comfortable. However, many of us try coaching only after others’ behaviors create a backlash. This is the time we are less likely to be effective.

Look for opportunities to point out statements by your friend that inspire respect or admiration. Your email indicates that you have been trying to point out your friend’s mistakes. Seize those moments when he says things that inspire respect or offer clarity. Let him know when he is communicating effectively.

While serving as a coach, never lash out at your friend, and avoid getting personal. Focus on his behavior rather than on character defects or his personality. Instead of calling him a bigot or bully, why not say, “It is my job to support you so your views can be heard by the widest and most diverse audiences.”

To achieve this goal, you will need positive reinforcement and phrases such as “You phrased that in a manner that encouraged me to reflect upon my position.” And “Your comment allowed me to consider your views without making me feel disrespected.”

One word of caution: Don’t expect any immediate changes in your friend’s behavior. Behaviors are often hard to change. That doesn’t mean you can’t take a firm stand.

Shock jocks often use offensive language to boost ratings. When we support this rudeness, we invite hatred into our lives. If we respond with our hearts, we are standing up for the greater good.

  • Facebook
  • Twitter

Leave a Comment

Recent News


Testimony: Trump fought security official for control of the presidential SUV on Jan. 6, demanded to be taken the Capitol as the insurrection began

June 28, 2022

Tweet Share Pin Email WASHINGTON (AP) — Donald Trump rebuffed his own security’s warnings about armed protesters...


Guest Commentary
Solutions, not excuses; People are dying every day

June 25, 2022



Community College of Philadelphia to pay off $1.4 million in outstanding student account balances

June 17, 2022

Tweet Share Pin Email Community College of Philadelphia announced that it will pay off more than $1.4...

Color Of Money

Americans still have financial goals, just not sure how they will reach them

June 24, 2022

Tweet Share Pin Email BPT If you have a vision for where you’d like to be financially...


Takeaways: Trump’s mind ‘made up’ on fraud ahead of Jan. 6

June 17, 2022

Tweet Share Pin Email ABOVE PHOTO: A video exhibit plays as the House select committee investigating the...

Go With The-Flo

Sherri Shepherd’s talk show, “Sherri,” to air in place of former “The Wendy Williams Show”

June 17, 2022

Tweet Share Pin Email ABOVE PHOTO: Sherri Shepherd (Photo: s_bukley / Shutterstock) By Flo Anthony After 13...

The Philadelphia Sunday Sun Staff