Small businesses have a major impact on their communities: 67 cents of every dollar spent on small businesses stays in the local economy. But when it comes to growing their businesses, nearly one in four small business owners say marketing is one of their biggest challenges. As small businesses prepare for the holiday rush and Small Business Saturday on November 30, it’s important that they invest in digital marketing to reach new customers and stand out online.
Below are a few easy, effective ways to grow your business during this busy time of year from Kim Spalding, global product director for small business ads, Google:
1. Be discovered on Google and build a website
People are increasingly searching for small businesses. In 2019, search interest in “mom and pop shops” hit a three-year high.
To make sure holiday shoppers are finding your business, Google My Business is a free and easy way to help businesses show up in Google Search and Maps. Businesses can attract customers by creating a profile where they can update their store information (like their holiday hours), create free posts that promote a special holiday offer or event and reply to reviews. Platforms like Wix and WordPress also offer free accounts that help small business owners build mobile-optimized and budget-friendly websites.
Once you have a website, adding a basic map or store locator can help customers more easily find your store by showing them your store’s location on a map and giving directions.
2. Make it easier to sell online
Ensuring customers’ online holiday shopping experience is easy and seamless is critical. Shopify is a complete commerce platform that lets you start, grow and manage a business. Shopify enables you to sell in multiple places including web, mobile, social media, online, market places, brick-and-mortar locations and pop-up shops.
3. Reach more customers
Small business owners have a lot on their plates — especially during the holiday months — and finding the time to create engaging content can feel impossible. Hiring a copywriter from services like Fiverr frees up time for small business owners to focus on running their businesses while expert freelancers draft copy to attract customers.
A simple way to reach customers quickly, Google’s Smart Campaigns, created specifically for small business owners, takes 15 minutes to set up, and can help small businesses create and optimize ads to attract customers to their website or Google Maps. Smart Campaigns saves small business owners time by optimizing their budget across Google Ads to deliver the results they crave.
Expanded Local Campaigns can help businesses increase foot traffic by surfacing Promoted Pins that appear on the map when users are getting directions and planning their route to a destination.
4. Get a customized online business plan
Even though most business owners know their customers are on the web, 80 percent still aren’t making the most of digital tools that can help them reach more customers and work more efficiently.
Google for Small Business is a free, one-stop shop to help small businesses simplify how they select and use the online tools that can help them reach more holiday customers and work more efficiently. First, business owners input their business name, answer a few questions about their business and select a goal. Then, they receive a step-by-step, personalized plan of recommended products to help them stand out online.
Growth for small businesses isn’t always about doing more, it’s about getting things done in less time, with less complication and less worry. This holiday season, these tools can help businesses thrive by providing the support needed to connect with more customers and meet goals.