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2 Jul 2021

The right advisor can boost your financial health

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July 2, 2021 Category: Color Of Money Posted by:


Many people have reexamined their finances since the pandemic. While some are itching to dine out and travel again, others are looking to invest in their future. According to a recent survey, Americans’ top financial goals include boosting their savings, planning for retirement and paying off debt.

To reach these and other goals, people often look for an advisor to help manage their money. However, there are many different types of financial professionals to choose from, so it’s important to know what makes the right financial professional stand out.

“Americans often share more with their financial advisors than they do their doctors,” says Geoffrey Brown, CEO of the National Association of Personal Financial Advisors (NAPFA). “So, it’s important they have someone they can trust and who will always put their best interests first.”

Qualities to look for in a financial advisor

Selecting an advisor is one of the most important life decisions you’ll make. When looking for the right qualities, you want your advisor to be:

1. A Fee-Only financial advisor

When selecting a financial advisor, it’s important to understand how they are compensated. Fee-Only, fiduciary financial advisors are paid directly by their clients for advice. The advisor does not receive commissions or remuneration from third parties, meaning they’re not going to sell you financial products that can rack up expensive fees and make you lose money. Instead, their compensation is based on an hourly rate, a percent of assets under management, a flat fee or a retainer.

Commission-based financial professionals, on the other hand, may recommend investments with higher fees, riskier features and lower returns because they earn more money for the advisor, even if those investments are not the best choice for their clients. Because of the conflicts of interest inherent in these transactions, these advisors may have difficulty putting their client’s interest above their own.

“Before you select a financial advisor, always ask them how they’re compensated to help you understand the nature of the relationship. If they give you anything other than a straight answer, you should continue your search,” says Brown.

2. A fiduciary

“Fiduciary” is one of the key attributes you should look for when searching for an advisor. Financial advisors held to a fiduciary standard are required to act within your best interest, meaning they must:

•  Disclose any conflict, or potential conflict, to their clients before and during the advisory engagement

•  Adopt a code of ethics

•  Explain their fee structure

While finding an advisor that adheres to a fiduciary standard is important, some use the term loosely, which can make it hard to decipher who is a legitimate fiduciary. NAPFA has a tool that can help you research and find Fee-Only, fiduciary advisors that are a good fit for you. “As consumers of financial services, we all owe it to ourselves to remain diligent, to understand our options and the standards our financial professionals are held to,” says Brown.

3. Confident and proactive

Managing your finances can be stressful and time-consuming. That’s why having an experienced advisor is important. You can use educational background — such as an undergraduate or graduate degree in financial planning — or financial services designations, including the Certified Financial Planner™ certification  to gauge expertise. In addition, you want someone who has a broad view of your assets and takes the time to learn about your goals and your worries. You also want to feel good about the recommendations your advisor gives you and know they will work hard to keep your goals on track.

4. Holistic in their approach

When you work with a financial advisor, you want to ensure the person is looking at areas beyond your investments. Unlike a broker who is focused on selling specific products and investments, a holistic financial advisor will help you review your retirement, taxes, estate planning, education funding, insurance needs and overall budgeting. A Fee-Only, fiduciary financial advisor can provide practical guidance and planning around your long-term financial goals and factor them into developing your overall financial plan.

Finding the right financial advisor for you

Choosing to work with a financial advisor can be one of the best life decisions you make. Knowing what qualities make a transparent, reliable and objective advisor will allow you to find a professional who can help you achieve your financial goals.


For more information on selecting the right advisor for you, visit:

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