3:57 AM / Thursday July 7, 2022

30 Jul 2021

The Business Corner: Increasing visibility is vital to business success

  • Facebook
  • Twitter
July 30, 2021 Category: Color Of Money Posted by:

By Teresa M. Lundy

Teresa M. Lundy

As a business owner for the past six years, I know how important it is to get your name out there and reach your target market. Marketing is the fuel that drives customers to your business.

Here are a few ways to increase the visibility of your business:

Refresh your website

There are a number of options to consider for designing your business website. Squarespace offers a good option for anyone looking to build a beautiful website themselves. As a business owner, the benefit to using a company like Squarespace or Wix is the reduced cost, high quality of design, and the ability to get up and running quickly.

There is also the option of hiring a professional website designer. Sites like Upwork give you the opportunity to reach good designers at reasonable costs. However, be sure to choose carefully who you decide to work with, including reviewing portfolios and customer reviews.

When developing a new or rebranded website, ensure that you invest resources in creating quality photographs and video content. Even with the best design, a website is only as good as the content. Better photos and videos will create a strong brand position in the minds of potential customers and separate your company from the competition. Likewise, a lack of investment in content will lead potential customers to take their business elsewhere.

Create a blog

Writing your own blog is a good way to build an audience and develop an organic list of contacts for email marketing. Resources such as Medium and WordPress are good options to get started with blogging. 

As the writer and business owner, you should look to provide value to your readers. You should provide your audience with information that educates them and shows your expertise.

Utilize social media


Platforms such as Twitter, Facebook and Instagram provide an opportunity for every business owner to expand their audience, reach new customers and build brand awareness. 

Take advantage of the different ways to share content, including video, photos and audio conversations using channels such as Twitter Spaces and Clubhouse. 

Paid advertising

There are a number of businesses where advertising can significantly increase sales. Billboards, radio and television are all effective tools to reach a large audience in a short period of time. 

In addition to the traditional channels, there are a number of advertising opportunities available using digital channels. Google AdWords offers pay-per-click (PPC) advertising which can itself bring your business in front of a large number of customers, depending on your budget.

Networking opportunities

If it is appropriate for your type of business, utilize opportunities to network with other professionals to get your product or service in front of decision makers. Oftentimes, having a contact at a company can be the foot in the door that your company needs.

With things finally getting back to normal after this pandemic, it is the right time to refocus on increasing visibility for your business. 

Hopefully, these tips will help. 

Teresa M. Lundy is the principal and founder of TML Communications, a strategic public relations, crisis communications and community engagement firm serving corporations, nonprofit organizations and government agencies. Follow Teresa on Twitter @TeresaMLundy.

  • Facebook
  • Twitter

Leave a Comment

Recent News


Congress approves free student meal extension through summer

July 6, 2022

Tweet Share Pin Email ABOVE PHOTO: First graders, from left, Kendal Kates and Ryan Kenney are excited...


SUNrise: cj speaks…  You Are Okay — a poem

July 6, 2022

Tweet Share Pin Email Do not allow others to misguide you to do something that you know...

Go With The-Flo

Simone Gordon of The Black Fairy Godmother Foundation shared her story on “The Kelly Clarkson Show”

July 6, 2022

Tweet Share Pin Email ABIOVE PHOTO: Simone Gordon (Photo: By Flo Anthony After a year of...

Color Of Money

How to improve cash flow for small businesses

July 6, 2022

Tweet Share Pin Email BPT The last few years have been rocky times for the 32.5 million...


Your weekend, your time: Five great tips for shaking the Sunday blues

July 6, 2022

Tweet Share Pin Email BPT Do you sometimes find yourself feeling less than optimistic as your weekend...

Food And Beverage

What’s Cookin’? Vegan Chocolate Cake with Fruit Compote

July 6, 2022

Tweet Share Pin Email Tweet Share Pin Email Related Posts What’s Cookin’? Vegan Lemon Olive Oil Cake...

The Philadelphia Sunday Sun Staff