Image

4:52 AM / Tuesday September 27, 2022

16 Dec 2020

“Publicity On A Budget”: A one on one with Carmena Ayo-Davies

  • Facebook
  • Twitter
December 16, 2020 Category: Color Of Money Posted by:

By Kharisma McIlwaine

Carmena Ayo-Davies began her career in public relations in 2007. The name of her company 3BG Marketing, was created as an ode to her team which originally consisted of three brown girls.  Ayo-Davies eventually took over 3BG Marketing solo and began pursuing a PR career with a love for all things entertainment. 3BG Marketing has created advertising, marketing and PR campaigns for their clients nationally and abroad. Ayo-Davies has helped launch and enhance the careers of athletes, athletes’ wives, music artists, and a wide array of small businesses. Now she is adding the title author to her list of accomplishments with her upcoming book, “Publicity On A Budget.” Ayo-Davies spoke with The SUN about her journey to becoming an author and the importance of sharing the lessons she’s learned with the masses. 

“I think over the years, I’ve seen a lot of people who haven’t been in the business that long and do it for monetary purposes and I wanted to do it to give back to people,” she said. “I wanted it to mean something, for them to gain something from it based off of my experience. So finally, I’m like, ‘everyone is doing these classes… let me do a book.’”

Ayo-Davies has a long history of people seeking her advice over the years; she hopes that the book will be a benefit to some of those people.

“People love going to my events — they’ve been some of the biggest events in the city over the years in Philadelphia and I’ve had some great clients,” she said.  “It was time for me to let people know what I know. This book will be especially great for upcoming publicists and new businesses who can’t necessarily afford to get the help that they need. This can help them get on the path until they get the money to get the help that’s necessary.”

“Publicity On A Budget” offers readers a wealth of wisdom, beginning with where those looking to get into the field of public relations should start.

“One of the main things people can learn from my book is how to get contacts and how to pitch to these contacts. They’ll also learn how to create a buzz for your business,” Ayo-Davies said. “Right now, influencer marketing is trending… working with popular people is trending and those in PR need to know how important that is. You also have to know who your customers are so that you can sell to them. If you don’t know who your target customer is, you don’t know what they like.”

Image

The best surprise that Ayo-Davies experienced during the process to becoming an author was the reception from the PR community. 

“One of the biggest rewards has been the response!” she said. “I was really nervous and scared to do this — this is a new lane and whenever you go into a new lane there are challenges. I’ve been getting very positive responses from other PR people; things like ‘I’m really looking forward to it’, ‘this is going to be great’… the responses have been incredible.”

The reception and support were so overwhelming that Ayo-Davies decided to also create a physical copy of the book in addition to her initial plan to launch solely as an eBook. With sincere gratitude for the process, she shared her biggest hope for her future readers.

“I hope people can implement the things they learn from my book into their businesses, and I can hear back reviews of how it helped them, because these are things that helped me over the years,” she said.,  “I’m always open for consultations. If someone gets the book and they want my help directly, especially upcoming publicists I’m open. I know how difficult it can be for a brown girl or boy to get a PR job at these big PR agencies, so I’m always open for people to talk to me.”

You can follow Carmena Ayo-Davies’ journey on social media at: @carmenakisses and @3bgmarketing. “Publicity On A Budget” is now available for purchase. Be sure to purchase your copy at: www.3bgmarketingsolutions.com.

  • Facebook
  • Twitter

Leave a Comment

Recent News

Stateside

Mail ballot fight persists in key states, sure to slow count

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Processed mail-in ballots are seen at the Chester County Voter Services...

Health

Wolf administration recognizes Suicide Prevention Awareness Month

September 23, 2022

Tweet Share Pin Email HARRISBURG, Pa. — Leadership from multiple state agencies joined advocates from Prevent Suicide...

Seniors

Art program helps people living with dementia

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Sylvia M. paints a colorful pattern at an “ARTZ in the...

Color Of Money

EXPLAINER: How the strong U.S. dollar can affect everyone

September 23, 2022

Tweet Share Pin Email By Stan Choe ASSOCIATED PRESS  NEW YORK — The buck isn’t stopping. The...

Go With The-Flo

Roz Nixon visits with Lillias White to see her debut in the current Broadway hit “Hadestown”

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Roz Nixon and Lillias White By Flo Anthony Curtis “50 Cent”...

Food And Beverage

What’s Cookin’? Roasted Curried Cauliflower

September 23, 2022

Tweet Share Pin Email Tweet Share Pin Email Related Posts What’s Cookin’? Garlic “Butter” Mushrooms and Cauliflower...

The Philadelphia Sunday Sun Staff