In partnership with adidas, Lyft, P&G, and Reebok, LeanIn.Org is highlighted the unfairness of this pay gap and the double discrimination that holds Black women back.
PALO ALTO, Calif.–August 7 was Black Women’s Equal Pay Day, which marked how far Black women had to work into 2018 to catch up with what White men earned in 2017 alone. On average, Black women are paid 38 percent less than White men and 21 percent less than White women. To raise awareness of the pay gap and its negative effect on Black women and families, LeanIn.Org launched “#38PercentCounts,” the second of three public awareness efforts this year rooted in the idea that equal pay matters. New research conducted by LeanIn.Org and SurveyMonkey in partnership with the National Urban League shows that there remains a striking lack of awareness around the pay gap Black women face. One in three Americans is not aware of the pay gap between Black women and white men, and half of Americans are not aware of the gap between Black women and white women.
“The pay gap facing Black women is an urgent problem,” said Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org. “It has huge financial implications for millions of families. And it signals something deeply wrong in our economy. We need to address the gender and racial inequalities that give rise to this imbalance—and create workplaces where everyone’s labor is valued, everyone is treated with respect, and everyone has an equal shot at success.”
With the help of adidas, Lyft, P&G, and Reebok — all leaders in the push for equality in the workplace — LeanIn.Org asked consumers to think about the impact of getting 38 percent less as they made everyday purchases on August 7.
At adidas and Reebok stores across the country and on adidas.com and reebok.com, customers saw the messages of “#38PercentCounts” on everything from shopping bags to purchase receipts. Lyft asked riders to imagine if their trip ended with 38 percent left to go after each ride on August 7 — and P&G sponsored campaign videos that bring to life the impact of the pay gap on real women and their families. Salesforce, an equal pay pioneer, is providing the financial support for various Lean In Circle events around the country to bring awareness to the pay gap for Black women.
On Latina Equal Pay Day, November 1, LeanIn.Org and our campaign partners will do the same to highlight the 46 percent pay gap Latinas face.
For Black women, being paid less is just the tip of the iceberg. Compared to White women, Asian women and Latinas, Black women receive less support from managers and are promoted more slowly. These unique challenges faced by Black women—and women of color more broadly—are examined in LeanIn.Org & McKinsey & Company’s annual Women in the Workplace study.
“Black women deal with double discrimination every day — they face biases for being women and biases for being people of color. One place where we see that double effect is in the 38 percent pay gap,” said Rachel Thomas, president of LeanIn.Org. “That translates to more than $800,000 lost over the course of a career with staggering real-world implications. We’re grateful to our partners and the Lean In community for working to raise awareness of the pay gap Black women face.”
LeanIn.Org, SurveyMonkey, and the National Urban League’s recent survey findings also show that even when people know there’s a pay gap, it’s bigger than they realize. Forty percent of people who are aware of the pay gap Black women face underestimate its size. Moreover, the data show significant differences in how Black women see the workplace compared to everyone else. About half of White men think obstacles to advancement for Black women are gone but only 14 percent of Black women agree. Moreover, nearly 70 percent of people who are not Black think that racism, sexism or both are uncommon in their company—yet 64 percent of Black women say they’ve experienced discrimination at work.
“The lack of awareness about the pay gap at their own workplace, particularly among hiring managers – two-thirds of whom say there is none – is an insight we hope drives organizations to take action,” said Sarah Cho, director of research at SurveyMonkey. “Conducting a pay equity study is a powerful way to bring this topic into clear terms, but we also hope these data spark curiosity within companies to measure perceptions about inclusion, so they can build broader programs and policies to help drive meaningful change that lasts.”
“Our plan is that bringing awareness to this injustice will lead to concrete action,” said Marc H. Morial, president and CEO of the National Urban League. “Not only would fair pay for Black women drastically narrow the racial economic gap, but it would go a long way toward stabilizing our national economy. Because Black women disproportionately are heads of households, fair pay would create a ripple effect that could lift entire communities.”
To further bring the impact of the pay gap to life, LeanIn.Org collaborated with Annabelle Hayford, the creator of the viral hashtag, “#DrawingWhileBlack,” to illustrate a series of cartoons that highlight the unfairness of the pay gap for Black women. Additionally, LeanIn.Org is releasing a video of Black women and their families — many from our Lean In Circles community — explaining what earning less means for them. When asked what 38 percent more would mean in their lives, one woman says she could retire comfortably, another says it would go toward her son’s education, and a family explains they could use the lost income to buy a house—or “two houses, actually,” says their son.
Their sentiments are supported by a large body of research that underscores the benefits of closing the pay gap for Black women. Lower earnings for them means less money for their families, especially since more than 80 percent of Black mothers are primary breadwinners for their households. If Black women were paid fairly, they would earn on average almost $870,000 more over the course of their career.
At leanin.org/38percentcounts visitors will be able to show their support for #38PercentCounts, watch our campaign videos, and see the Black women’s pay gap “by the numbers.” In addition, business leaders and managers will learn what they can do to close the pay gap in their companies, and women will learn expert tips and tricks for negotiating more effectively.
With the help of large-scale distribution and advertising partners — including Facebook, Instagram, PayPal, and SoFi — #38PercentCounts is also reaching millions of people online.
Key findings from 2018 Black women’s equal pay survey conducted by leanin.org and SurveyMonkey in partnership with the National Urban League:
- Too many people don’t know that Black women are paid less. More than 30 percent of Americans are not aware that, on average, Black women are paid less than White men.
- Even when people know there’s a pay gap, it’s bigger than they realize. On average, Black women are paid 38 percent less than White men, which amounts to almost $870,000 lost over the course of a typical career. 40 percent of people who are aware of this gap underestimate its size.
- People are overly optimistic about the state of Black women. About half of White men think obstacles to advancement for Black women are gone, but only 14 percent of Black women agree. Moreover, nearly 70 percent of people who are not Black think that racism, sexism or both are uncommon in their company—yet 64 percent of Black women say they’ve experienced discrimination at work.
- Almost everyone agrees that earning less is a huge problem. 85 percent of Americans think it would be a major problem or crisis if they earned 40 percent less money. Yet compared to white men, Black women face this pay gap every day.
- When people know there’s a pay gap, they think it’s unfair. When presented with information that Black women on average are paid 38 percent less than white men, 72 percent of Americans think it’s not fair.
- The pay gap between Black and white women is even less understood. On average, Black women are paid 21 percent less than white women. Yet 50 percent of Americans — as well as 45 percent of hiring managers — think Black women and White women are paid equally. And 77 percent of working Americans think no gap exists between Black and White women in their own organizations.