6:03 PM / Wednesday September 28, 2022

28 Nov 2011

Minority groups heaviest users of Mobile Net

  • Facebook
  • Twitter
November 28, 2011 Category: Color Of Money Posted by:

Media Daily News


Hispanic, Asian and African-American mobile users are more likely than white mobile users to access the mobile Internet, according to a new study by eMarketer, suggesting that these minority groups are promising targets for mobile marketing and advertising.


The eMarketer finding is especially interesting considering that mobile phone penetration is highest among the white population, at 78.3 percent, compared to 77.3 percent for Asians, 74 percent among African-Americans, and 69.2 percent for Hispanics.


Despite this, mobile Internet penetration is notably higher among the minority groups, with 52.9 percent of Hispanic mobile phone users accessing the mobile Web, along with 48.9 percent of African-Americans, and 48.1 percent of Asians — compared to 36.3 percent for whites.



Mobile Internet use by different ethnic groups should even out somewhat in coming years, according to eMarketer, although Hispanics will maintain a considerable lead. By 2015 mobile Internet penetration is forecast to grow to 71.1 percent for Hispanics, compared to 58.8 percent for whites, 62.8 percent for Asians, and 57.5 percent for African-Americans.

  • Facebook
  • Twitter

Leave a Comment

Recent News


Mail ballot fight persists in key states, sure to slow count

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Processed mail-in ballots are seen at the Chester County Voter Services...


Wolf administration recognizes Suicide Prevention Awareness Month

September 23, 2022

Tweet Share Pin Email HARRISBURG, Pa. — Leadership from multiple state agencies joined advocates from Prevent Suicide...


Art program helps people living with dementia

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Sylvia M. paints a colorful pattern at an “ARTZ in the...

Color Of Money

EXPLAINER: How the strong U.S. dollar can affect everyone

September 23, 2022

Tweet Share Pin Email By Stan Choe ASSOCIATED PRESS  NEW YORK — The buck isn’t stopping. The...

Go With The-Flo

Roz Nixon visits with Lillias White to see her debut in the current Broadway hit “Hadestown”

September 23, 2022

Tweet Share Pin Email ABOVE PHOTO: Roz Nixon and Lillias White By Flo Anthony Curtis “50 Cent”...

Food And Beverage

What’s Cookin’? Roasted Curried Cauliflower

September 23, 2022

Tweet Share Pin Email Tweet Share Pin Email Related Posts What’s Cookin’? Garlic “Butter” Mushrooms and Cauliflower...

The Philadelphia Sunday Sun Staff