12:34 AM / Wednesday October 23, 2019

3 Jan 2014

New beauty site, DooBop, personalizes beauty for brown women

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January 3, 2014 Category: Beauty Posted by:

A new beauty site, DooBoop is a breath of fresh air for the beauty industry. The online retailer, when launched in November, carries 21 international brands, some directly from Africa, Israel, Italy and France, specifically for women of color. All orders from the site come with free shipping, free returns, and free samples.

The products that DooBop carries are not brands just specifically target women of color, but brands that perform well on brown skin tones and textured hair.  “Our focus was on what was exceptional”, said Jodie Patterson, Chief Creative Officer of DooBop. She and partner Benjamin Bernet (who has spent the last decade as a senior marketing executive for L’Oreal) started DooBop with the goal of catching the industry up to speed.  “Not that one website will cause the entire shift”, said Patterson, “but we wanted to at least be the start of that.”

“We found that the world, our world, was rapidly changing, but the images of ‘beautiful women’ were not”, said Patterson. “National retailers are not catering to our customers.

The so-called ‘ethnic’ customer is terribly underserved today”, said Bernet. African Americans are growing 30% faster than the US population, Latinos represent 16 percent of Americans, and biracial individuals have increased by more than 30 percent in the past decade. It is clear that the face of America, and the world is rapidly changing.


Now is a better time than ever before for women of color to embrace their natural beauty and define it. The internet, and sites like DooBop, have largely contributed to creating the space, and platform for women of color to do this.

DooBop offers a highly personalized, interactive, and accessible space for women of brown skin tones and textured hair to embrace their beauty, especially those women who usually have a difficult time shopping for products. DooBop aims to provide beauty without struggle as today’s woman balances being both extremely successful and extremely beautiful.

The site offers in-depth consultations by the DooBop beauty team. After going through a consultation, the site then recommends several products for the client, many of which are only sold in the US on The advice and consultations on the site are offered by the DooBop Beauty Team, which includes two hair experts, two make up experts, one wellness expert, and one dermatologist.  The site also has tons of content, including interviews with beauty icons, how-to videos on hair care, skin care, and make up, and much more.

Visit the site at

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