Jet Magazine re-launches with new cover and content for new audiences
After serving as a pillar in the black community for 62 years, Jet magazine hit newsstands this week with a fresh new design and a mission to draw in new audiences.
As seen above, the magazine’s July 22 “Fruitvale Station” edition sports a new logo, brighter cover and more info graphics. Jet has also updated it’s website to match the new-look print edition white still maintaining the compact booklet format readers are accustomed to.
“It’s always been my goal to get here and rebrand Jet, and to make it a part of the current cultural conversation,” said Jet Editor-in-Chief Mitzi Miller, who started tweaking the magazine a little over two years ago, a post she describes as her “dream job.”
“As a black woman who grew up on Jet and as a journalist, I truly believe that our community deserves to have Jet, so it’s an honor to be the person put at the helm of spearheading the turnaround, bringing it back to where it’s not just your parent’s magazine, but this is the magazine that’s for you to check out what’s going on as well,” Miller told theGrio.
Mitzi Miller, who worked independently as a journalist, author and editor, and has held posts at Honey and Jane magazines, said readers were adamant about keeping the design compact. The main objective was the meet the needs of new audience.
“Now we’re not just a quick read, we are a quick, engaging, smart read.”
Jet’s top editor said the ongoing objective for the publication is to continue to evolve and gain new audiences.
“We all have these memories of Jet in our lives, and it’s this assumption that it will always be there, but that’s not true,” Miller said, referring to the need of readers to support publications of value. “I’m confident that our kids have Jet stories. I just want to make sure that their kids will have Jet stories, as well.”
+ Top Story
Russell Baze’s is stuck in a dead-end job at a rural Pennsylvania steel mill rumored to be closing soon. He’s not in a position to abandon the Rust Belt in search of greener pastures, between having to care for his terminally-ill, widowed father and a kid brother, Rodney Jr., suffering from Post-Traumatic Stress Syndrome.
At 10:30AM on Tuesday morning, Kim Fields said hello to the latest addition to their family; a baby boy. Fields kind of stole the spotlight from Halle Berry over the summer, who surprised many by announcing she was pregnant at the age of 47.
With the Thanksgiving holiday falling about as late as possible this year, the typical year-end glut of film releases is on an abbreviated schedule. Perhaps for that reason, a healthy percentage of award-friendly movies have already come our way, including 12 Years a Slave...
Nelson “Mandiba” Mandela (Idris Elba) secretly started writing his autobiography “Long Walk to Freedom” while still serving what he had every reason to believe might very well be a life sentence on Robben Island. The lawyer-turned-spokesman for the outlawed African National Congress had been...
Naima (Jennifer Hudson) is a single-mom struggling to pay the rent on the apartment she shares with son Langston (Jacob Latimore), 15, who’s the same age she was when she had him. Back then, she was as headstrong as he is now, which explains why she ran away from a good home...
‘Science has proved that the brains of white men are superior to the brains of black men.’ ‘The Bible has revealed that God made white men to rule over black men.’ Convinced of these ‘truths’, the rulers of South Africa embarked on a radical experiment...
TV One unveiled its lineup of holiday programming, which will include the premiere of two original specials, the network’s first-ever holiday variety show, “One Christmas”, on Saturday, November 30, 8PM/ET, and Russ Parr’s latest feature film, family drama A Christmas Blessing...
Now he’s gone and done it again. “Bill Cosby: Far From Finished” finds this king of comedy onstage in Cerritos, Calif., where he rules for the 90-minute special airing Saturday, Nov. 23 on Comedy Central (8 p.m. EST). Still, it’s fair to ask: Why so long a break, and why now for his return?