As summer temperatures heat up, consider adding shea butter to your skin care regimen
Sun Hair Spotlight on: Phoenicia Natural Products
Owners: Cassandra C. Hall & Kimberly Savage
Specialties: Premium natural skin and body products available at Phoenicia’s Internet Online store and at Whole Foods Markets in Philadelphia and the surrounding suburban communities of Plymouth Meeting and Wynnewood.
By Leah Fletcher
With hot weather comes the drying effect of the sun. Too much time outdoors in the summer weather elements might lead to the loss of moisture causing cracking, discoloration and dry lines. So, it might be a good idea to adjust your skin care regimen when the summer temperatures heat up.
In response to the seasonal warm up, many are amending their skin care routines to include shea butter-based products. The attraction to such merchandise is fueled by the numerous health benefits of shea butter, a natural plant extract that helps maintain healthy, attractive, skin and hair, according to Cassandra C. Hall, co-owner of Phoenicia, a company that markets a line of natural skin and body products.
Caring for your skin can be difficult when choosing from a sea of products designed for an array of skin types. “Often times, products just don’t contain the level of moisture needed to keep all skin healthy and moisturized,” explained Hall. Knowing what to look for and what to avoid, she believes, makes the search for good products much easier.
Today shea butter, which is added to many face and body creams, is a popular product. Hall encourages consumers to carefully examine products with labels that boast, “Contains shea butter” because many are mixed with chemical compounds, such as fragrances and artificial moisturizers. However, 100 percent, unrefined shea butter that is not mixed with other ingredients is available in many ethnic and beauty supply stores.
Whether pure or naturally enhanced, shea butter products provide many benefits for your skin and hair.
Skin Benefits—Shea butter contains vitamins A and E, which help moisturize skin and prevent fine lines and wrinkles. These vitamins, noted Hall, soothe damaged skin and eliminate rashes, burns, blemishes and dryness. In her estimation, “Vitamin E further moisturizes the skin and also serves as a protective, healing barrier against sun and wind damage, as well as preventing pollutants from harming the skin.” She also added that shea butter also has been known to fight psoriasis, eczema, and other skin conditions that cause rashes and irritation.
Hair Benefits—Shea butter can be directly applied to your hair to add moisture and protect against damage from the sun and other environmental elements. Hall conveyed that it also “is easily absorbed into the hair and skin quickly, healing damaged and brittle hair follicles, promoting healthy hair from the inside out.”
Product Information—Speaking of Phoenicia’s natural skin and body products, Hall points out that they are shea butter-based and transformed into “moisturizing soufflés” with the addition of carrier oils, essential oils and/or herbs. They contain no parabens, are not animal tested, and are labeled as environmental friendly.
The firm’s products may be purchased on the Internet and in selected Whole Foods Markets in Philadelphia and the suburban communities of Wynnewood and Plymouth Meeting. The products are all handmade, packaged and 99-100 percent natural.
Hall and her business partner, Kimberly Savage, daughter of the company’s original founder, are working to expand the holistic product line. Their efforts, according to Hall, are in keeping with the vision of the late company founder Rev. Dr. Valerie K. Ginyard, who created the business, after overcoming the death of her daughter, Shannan, who succumbed to liver cancer. After emerging from that experience, Phoenicia was created with the hope of inspiring women, like the fabled Phoenix, to rise from their ashes and transform their lives.
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