Munchies… A burger that takes you places
Want to go to Punta Cana? Grab a burger at the Hard Rock Café...
By Denise Clay
I stopped being a really big red meat eater a few years back. While I might use some hamburger to make a spaghetti sauce or a red chili, I lean more toward chicken, fish or if I’m really trying to go healthy, salad as a meal.
But every once in a while, I’ve just got to have a burger. Something large, sloppy, with sautéed onions, and mushrooms, and mayo and ketchup on it does the trick. And then I don’t want it again for a while.
I had been going through one of my “I’m good” periods with burgers when I got this press release from the folks at the Hard Rock Café on Market Street. For the month of May, you can buy one of their Legendary burgers, take a picture of you eating it, post the picture on Instagram or Twitter using the hashtag #hardrockburger (or if you’re one of the few folks in the world who doesn’t Tweet or use Instagram, you can put it on the website www.hardrockburger.com), and be entered in a contest to win a vacation at the Hard Rock Hotel and Casino in Punta Cana, Dominican Republic.
A vacation? A real one that involves my going somewhere with swimming pools and other amenities and no one trying to teach me anything about journalism?!
I think I’ll have a burger.
So I went to visit Dawn Bundick, who does marketing for the Hard Rock Café here in Philly. She explained how it worked.
She also explained that the “burger” part was pretty relative.
“It doesn’t have to be an actual hamburger,” she said. “It can be a turkey burger. Or a veggie burger. It can even be a virtual burger if you want to eat something else. It’s a social media contest and we just want people to have fun with it.”
While I understand the fun and social media aspects of the contest, let’s face it. This is a food column. So while you can possibly win a trip to the Hard Rock Hotel and Casino in Punta Cana through May 31, you can grab a burger at the Hard Rock Café here in Philly anytime.
So I did. Two of my Mystery Munchies and I went to the Hard Rock one night to see if it was worth the picture.
I had the Legendary Burger with mushrooms, Swiss cheese and bacon while Mystery Munchie One opted for a burger with American cheese and all of the more conventional fixings.
(Mystery Munchie Two opted for a New York Strip steak. Not a burger per se, but still in the bovine family…”)
Munchie One tore into his burger and said that cooking it medium well worked for him in terms of the juicy factor, which is important when having a burger. If there was one complaint that I had with my mushroom-Swiss burger, it would be that the bacon was a wee bit too crisp. Plus, that sucker was large, so half of it went home with me, which is okay.
And it’s kind of good that the burger was too large for me to eat in one sitting. You’d like that with a burger that starts at $10.95.
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