Hydrate your thirsty hair to avoid damage and to make it more manageable
SUN Spotlight On: Key Beauty Distributors, L.L.C.
Cherry Hill, New Jersey 08034
Owner: Brian Tinsley
Specialties: Wholesaler of Hair Care Products
Products: Naked and Essations Lines by Clintex Labs in Chicago; Color Line by Alcantara of Spain.
Products are retailed at beauty salons in the Delaware Valley
By Leah Fletcher
Upon close examination, your hair looks dry and lifeless. And, anyone who has struggled with dry, lifeless and damaged hair knows how frustrating and time-consuming styling such tresses can be. One of the most effective ways to make damaged hair more manageable is to keep it hydrated.
Some African American hair may not be easily hydrated, especially if the texture is curly.
When hair strands are straight, it is easy for natural oils to travel down the hair shaft and keep curls moisturized. But with curly hair it’s a lot more difficult for oils to travel down the strands causing hair to become brittle, especially near the ends.
No amount of conditioner will help your hair unless it has the right ingredients. If you have color-treated or curly hair, hydration is extremely important because your hair strands easily become brittle and lifeless. Dryness is not a sign of unhealthy hair or lack of maintenance; it simply means precautions must be taken to keep your hair hydrated, according to Brian Tinsley, owner of Key Beauty Distributors, a Cherry Hill, NJ-based firm that supplies hair care products to Delaware Valley salons.
Tinsley believes following these easy steps will combat dryness and satisfy your hair’s natural thirst.
(1) Use hydrating shampoos and conditioners
Using the right shampoo is key to hydrating dry, lifeless hair. Since shampoos generally strip your hair of moisture and essential oils, make a point to select those that moisturize. Tinsley advises that you avoid shampoos that contain harsh sulfates and detergents. “The ingredients are the primary culprits in moisturizing-stripping,” said Tinsley. He added, “Shampoo products without damaging ingredients tend to have larger price tags than their chemically-heavy counterparts, but having healthy, hydrated hair for most is well worth the additional cost.”
Don’t miss a chance to condition your tresses. By conditioning your hair after every wash, you essentially replenish the moisture removed by the shampooing. Just as selecting a suitable shampoo, look for a conditioner that boasts hydrating and moisturizing agents. If your moisturizing shampoo is providing you with good results, check to determine if your selected manufacturer makes a corresponding conditioner. It’s a good idea to deep condition your hair at least every two weeks.
(2) Draw on natural oils
A routine application of natural oils formulated with organic or natural ingredients, can prove invaluable in keeping your hair hydrated. For instance, shea, olive, argan jojoba, almond, avocado, and coconut are common oils used for hydrating lifeless hair. These oils have the added benefit of moisturizing, conditioning and strengthening your hair follicles.
(3) Brush regularly
Routinely brushing your hair keeps it hydrated—particularly long hair. By giving your hair regularly scheduled brushings, you ensure the even distribution of your scalp’s natural oils, which are good for the scalp and hair. Failure to properly brush will result in a head of hair that is oily in some spots and dry in others. Additionally, take care to avoid hair-hardening mousses and styling gels, as they tend to make the hair difficult to brush.
(4) Hold off on the heated tools
Avoid the daily use of heated tools—flat irons, blow dryers, curling irons. If you must use these tools, never use one at the highest setting. If the tool gets too hot, you run the risks of drying and burning the hair shaft. When using such tools, it’s a good idea to use a thermal protective moisturizer.
(5) Research chemical treatments carefully
Avoid harsh chemicals and hair treatments, such as relaxers, that can strip the hair of moisture. Avoid color, if your hair is damaged. However, if you use color on healthy hair, it is still prone to drying the hair and causing breakage. It is important to routinely condition you hair.
(6) Eat well
Eating well, for the sake of healthy hair, may appear obvious. A good diet, comprised of nutritious meals and snacks, may lead to glossy, thick and hydrated hair. On the other hand, a diet loaded with junk food may result in breakage and lackluster hair. To summarize, diets plays a substantive role in the health of our hair. Remember to drink plenty of water, eat nutritious meals and avoid junk food.
Key Beauty Distributors promotes an array of hair care products that include the Naked and the Essations lines. Both lines address the needs of natural or relaxed hair. However. Naked is infused with the hydrating impact of honey and almond oil and the strengthening properties of aloe and lanolin. Consumers can purchase these products at their local salons.
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