Six ways to use social media in your job search
Resume? Check. Cover letter? Check. Now you're ready to begin that job search, right? Wrong. There may be some very important things you're forgetting about that could dramatically enhance your job search.
Nowadays, job searches involve much more than simply submitting hundreds of resumes and cover letters. 'Today's job search requires a strategy that uses social media as well as traditional vehicles,' says Wendy Wagner, career services director for The Art Institute of Fort Lauderdale.
According to a 2012 Jobvite survey, 92 percent of U.S. companies use social networks to find talent, with LinkedIn the most popular. 'Make sure you have a social media strategy to augment traditional methods such as face-to-face networking and informational interviews,' says Lyndsay Cooper, career services director for The Art Institute of Tennessee-Nashville, -a branch of The Art Institute of Atlanta.
Wagner and Cooper offer the following tips to give yourself an edge in your job search.
• Brand consistency. Make sure your profile is professional and reflects the job you're looking for across all social media platforms. Ensure your privacy settings are secure (especially on Facebook). On LinkedIn, make sure your profile is complete including skills and recommendations. On Twitter, link to your website, blog or online resume. And don't forget Pinterest, YouTube, Google+ and Foursquare.
• Know your audience. Your audience in Facebook is different from your audience in Twitter or LinkedIn. Make sure your updates reflect that. On LinkedIn, share articles and blogs on industry-related topics. On Facebook, post more personal (but not too detailed) updates to remind your friends that you're in the job market.
• Be proactive. Use social media to connect with recruiters, employers and employees of companies you'd like to work for. Join - and participate in - organizations, groups and blogs in your industry or alumni groups. Become an industry expert or thought leader.
• Research. Use social media to create your target list of companies, then research those companies and their employees. Use hashtags on Twitter to find jobs. For example, if you are interested in fashion, search #fashionjobs.- Sites like Technorati or Twellow let you search people's bios and the URLs in their bios; you can easily find, follow and engage key employees of those companies so they get to know you before you approach them for a job. Prepare for a job interview by using social media to research the interviewer and find common topics to break the ice.
• Network online. Expand your network and engage others with similar interests by posting, sharing/forwarding, tweeting and retweeting relevant articles and blogs. This raises your online profile, and encourages others to do the same for you. Twitter works well for this.
• Know your online profile. Google yourself and make sure what you see is what you want it to be. Go to Klout.com so you can see your 'klout' score, which reports how influential and engaged you are across platforms. Another great site is wefollow.com, a Twitter directory organized by shared interests or categories. Users can add themselves to the categories that best fit their interests.
Today, employers use LinkedIn, Twitter, Facebook and other social media to identify, recruit and check out new employees. The Internet has helped level the job search playing field by offering access to resources that enable you to identify and prepare for career opportunities. But it's also offered employers access to more talented job candidates. A smart social media strategy can help you stand out and land the job you seek.
+ Top Story
While the Great Recession convinced many big corporations to improve efficiency and reduce spending, small businesses have historically known the value of operating “lean and mean.” Many have never had another option, and have always had to accomplish more with less.
The chairman of the National Newspaper Publishers Association, a federation of more than 200 Black-owned newspapers, says the Washington Redskins’ team - under fire from a Richmond, Va. publisher - is in sync with the entire National Football League in its apparent oppressive treatment of Black businesses and consumers.
Customers can shop Black Friday deals from Kmart for 41 hours straight, starting at 6 AM on Thanksgiving Day to 11 PM on Black Friday. Sears stores will open doors starting at 8 PM on Thanksgiving Day through 10 PM on Black Friday, with more than 1,000 doorbusters available until 1 PM Friday afternoon.
“You know Obamacare is really I think the worst thing that has happened in this nation since slavery… it is slavery in a way, because it is making all of us subservient to the government, and it was never about health care. It was about control.” -- Dr. Ben Carson October 11, 2013.
The Philadelphia Housing Authority (PHA) continues to receive recognition as a stand out development leader among U.S. Housing Authorities. The most recent received award recognition from several industry organizations showcases four PHA developments.
The Department of Revenue announced the start of a new repayment program aimed at helping owner-occupied homeowners with past due and delinquent real estate taxes. The Owner-Occupied Real Estate Payment Agreement allows homeowners to make monthly payments on their past due taxes.
The goal of every taxpayer is to make sure the Internal Revenue Service gets as little as possible. For that to happen, you need to take every tax deduction, credit or other income adjustment you can. Here are 10 tax breaks -- some for itemizers only, others that any filer can claim --
A professional certification may not always be a job requirement, but it is often a deciding factor between qualified candidates. In fact, technology is one of the most in-demand career fields, but recent graduates and professionals are both struggling to find new jobs or get promoted because...