Majority of global Muslims wish for peace, well-being and family over wealth and success for EID, Western Union study finds
ABOVE PHOTO: Hui Mosque on July 19, 2012 in Yinchuan. Hui is one of the 56 ethnic groups in China. Hui people are decedents of ancient Arabian traders and converted Chinese Muslims.
(TonyV3112 / Shutterstock.com)
Family and friends are gifted mostly during Eid; closely followed by charity with cash the preferred method of gifting
BLACK PR WIRE
ENGLEWOOD, Colo.-- As Eid celebrations dawn and Ramadan draws to a close the world over, the majority of Muslims living and working overseas wish for peace and happiness, followed by health and family belonging, over desire for wealth and success, the second phase of a newly released Western Union-sponsored study has found.
Specifically, nearly half of Muslims living and working overseas said that they valued peace and happiness (48 percent), followed by health (17 percent), family belonging (14 percent) and wealth and success (9 percent).
Arab Muslims living across the globe (27 percent) and Muslims living in the Middle East (24 percent) have a stronger desire for peace relative to Muslims living in Asia, Europe and US (Muslims 16 percent), which is attributable to a long-standing heightened sense of security precipitated by recent uprisings.
The Western Union study, "Traditions of Eid by global citizens of Muslim faith –2," was conducted in July by The Nielsen Company and covered Muslims of 11 nationalities living in 12 countries in Asia Pacific, the Middle East, the United States and Western Europe.
In the tradition of giving back to family and friends – a key motivator for many global citizens seeking opportunities to work and live - Global citizens of Muslim faith gift their loved ones mostly (three out of four or 78 percent) during Eid, but are just as generous in donating towards charities, mosque or the needy (two out of three or 61 percent).
In giving or gifting back, cash is the most preferred (89 percent) delivered through money transfer companies (66 percent); followed by clothes (41 percent), physical gifts (30 percent) and provisions (23 percent).
"A vast majority of our consumers are global citizens who travel across borders to shape a better world of tomorrow for their families and themselves. We move their money from one end of the earth to the other for a host of reasons from regular expenses to religious festivals such as Eid with convenience, reliability and speed," said Laston Charriez, Senior Vice President of Marketing, North America, Western Union.
"Our experience tells us that the economic opportunity and empowerment realized for families and loved ones through creating a better tomorrow is priceless wealth that engenders all of the values aspired for by Global citizens of Muslim faith this Eid, " she said.
Global highlights of the survey
• Global Muslims who have resided for a shorter period of time (five years or less) in their host countries tend to place more importance on wealth and success, than those who have stayed overseas for an extended period.
SHARING AND GIVING:
• Cash is the popular way of gifting with money transfer companies preferred (66 percent); followed by requests for others to carry it to the recipient, while travelling back home (36 percent) or sending through Bank and wires (35 percent).
• Global Muslims living in Europe and the US donate more towards charities, mosque or the needy (EU 75 percent; US 64 percent) over people they know during Eid (EU 64 percent; US 64 percent). This may be attributed to their longer established tenure in these countries. Conversely, in Asia they are more likely to give back to family (67 percent).
• Global Muslims, who are more inclined to be generous because they are away from home (77 percent), give more towards charity.
• The majority of family (95 percent) reciprocating their wishes to their loved one's working or living abroad opted for the human touch of phoning despite the myriad of emerging technologies accessible via the Internet or smartphone. SMS (60 percent) is the second most favored channel.
The findings of the study were based on a survey of close to 550 Muslims emigrants originally from the Middle Eastern and North African countries of Egypt, Jordan, Lebanon, Morocco and Tunisia and the South Asian countries of Bangladesh, India, Indonesia, Nepal, Pakistan and Sri Lanka.
They resided in Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and the United Arab Emirates in the Middle East; Malaysia and Singapore in Asia; the United Kingdom, Germany and France in Europe; and the United States.
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